Buy Positive Reviews Online
Having a relevant, current, and positive online reputation has a direct impact on bottom-line sales.
The team at Blue Ocean Global Technology (link is external) is proven to help clients, large and small, to develop and protect technology assets to maintain organizational health and improve performance.
Only one key aspect of online reputation management is to implement a strategy for getting positive online reviews. What others have to say about your company is critical to your success.
Knowing that potential customers will research your business and products before interacting with your sales team should cause you to wonder what they will think after viewing search engine results pages (SERPs).
What does your online reputation say about you? When was the last time you checked to see if the information was correct? If you are not certain of your answers to those two questions, you may have already lost business without knowing why.
Don’t wait until someone else points out a negative review. Work actively and diligently to develop and maintain a positive online reputation.
By doing so, you will maximize the impact of positive press, build trust and customer confidence, enhance your public image, improve customer retention, and attract top talent while increasing sales revenue.
Online reputation management is one of the single best things you can do for the success of your business, beyond providing an excellent product and exceptional service.
Where is the Reviews
There are multiple sources of online reviews. These online reviews are key pillars for building a loyal customer base that will support your company’s marketing organically.
While it is rather simple to post favorable client reviews on your own site, it’s not likely that your site will be the first or only place potential clients look for information.
A quick Google search for “how many review websites are there(link is external),” revealed an astonishing 1,120,000,000 results! Among the top results are always “Top 10 Review Sites for More Customer And Business Reviews”. “22 Customer Review Sites for Collecting Business and Product Reviews,” and “15 Alternative Business Review Websites.”
Included in these lists are sites such as Amazon Customer Reviews, Angie’s List, Choice, Trustpilot, TestFreaks, Which?, ConsumerReports, TripAdvisor, Yelp, and Google My Business.
Whatever your type of product, websites like these may play a crucial role in determining the success of your business.
Depending on how curious your buyers are and how much time they want to dedicate to research, they may seek out information about your product and your competition. Further, most buyers want to see what your clients have to say about a specific product and the level of service provided.
Because of this interest, you must perform similar research on yourself periodically. Know what your potential clients are seeing and what preconceived notions they may have about your product before speaking with them.
The Effect of Reviews
When you are working effectively to gain positive reviews, your business must grow. The statistics below(link is external) highlight the effect positive reviews have on both small and large organizations.
1. From Anywhere 92% to 97% of customers read online reviews before visiting a business.
2. 80% of customers trust online reviews as much as they trust personal recommendations.
3. 72% of customers replay on positive reviews before taking action.
4. 86% of buyers will hesitate to buy from a business that has negative reviews.
Thus, reviews are critical for building trust, credibility, and reputation. Other statistics reveal how star ratings drive customers to you rather than the competition. Based on star ratings:
1. 94% of consumers use a business with four-star ratings.
2. 54% of consumers will likely do business with three-star ratings.
3. 14% will choose a business with one-star or two-star ratings.
Based on these numbers, ask yourself two questions:
● What type of rating do you want?
● Are you honestly willing to do the work to earn it?
These questions are important to ask and answer. The bottom line is that positive reviews positively impact revenue.